![]() Surfers have an intimate relationship with the water, but the damage they do goes under-reported. David Attenborough’s Blue Planet II kickstarted a nationwide battle against the single-use plastics clogging the oceans. “Hopefully, there comes with that a guardianship, realising the importance of looking after the sea.”Īfter all, what the sea gives us, we seldom give back. Once a week at Finisterre, staff start an hour late so they can participate in Sea Tuesday – getting wet in whatever way floats their boat, board or body. “We believe that they experience better wellbeing, better health, better spirituality, mental space,” he says. Finisterre’s aim, says Kay, part hippy, part focused businessman, is to connect people with the sea. The place has the sweet, salty tang of surfboard wax, and Kay’s dog, Otis, roams around under employees’ desks. Tom Kay, who founded the business 15 years ago, meets me in the office breakout area. Then there are the offices and flagship store of Finisterre, an outdoor apparel company focused on sustainability and functionality. Often they are ravenous from a surf or beach clean at Trevaunance Cove down the cliff, a hypersaturated blue on this scorcher of a summer’s day. Next door to that is Canteen, a community-minded cafe uniting local people over £5 meals and long trestle tables. The disused mine stack at Wheal Kitty overlooks a group of warehouses reinventing local industry: there is the HQ of the pioneering marine conservation charity Surfers Against Sewage, its big green eye logo staring at zero-waste shop Incredible Bulk. O ut the top of St Agnes, a steep village on Cornwall’s north coast, sits a small utopia.
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